Start with the room itself.

• What kind of light does it get?
• What architectural features already exist?
• Do you want the wallpaper to whisper… or speak?

Small-scale patterns create texture and depth. Large-scale designs create drama and movement. Stripes and geometrics add structure. Florals bring softness and romance.

I will always recommend starting with the color palette that works for your space. Even if you like the colorful pops, would your space do best with neutral? Then start there. Are you already in a neutral space and need a pop of color? Well, by all means.

There's no formula — just harmony.

Samples ship within 5–7 business days. In-stock rolls ship within 7–14 business days, and made-to-order rolls ship within 8–10 weeks so your full order is printed in one matching dye lot.

Each roll is 27" wide by 27' long and covers about 60.75 square feet. We recommend adding 20% for pattern matching and trimming. Our measuring guide walks you through it step by step.

Wallpaper today is not the wallpaper of the 80s. When properly installed and removed, traditional wallpaper should release in large sheets or big sections — not the nightmare of scraping off tiny paper scraps for days.

We recommend using Roman PRO-880 Ultra Clear adhesive, which provides a strong, reliable hold while still allowing for easier removal later with little to no wall damage when properly installed and removed.

The key? Proper prep. Clean, primed walls and following installation instructions carefully make all the difference — both for a beautiful finish now and a smooth removal someday. (We include detailed install guidance for exactly this reason.)

Homes evolve. Seasons change. If you decide to refresh your space down the road, you absolutely can. Choosing wallpaper isn't about locking yourself into one look forever — it's about loving where you are right now.

Yes. Interior designers and showrooms receive trade pricing on every pattern, including samples. Apply for a trade account here.